Shoreditch Canvas

A totally unique, design-led display in a vibrant area of the UK’s capital, the Shoreditch Canvas is situated in a prime position on Old Street roundabout. The East London hub is an increasingly diverse area, populated by young, creative professionals as well as a growing business audience.

Seeing the project through from initial research, design, and planning to build, Adfolio drew on broad experience in roadside advertising to advise on creating a display tailored to its environment and audience.

As much an art installation as an advertising display, Adfolio expertise brought digital art to Shoreditch. The 25 small-format screens showcase local artists’ digital artwork as a free canvas, while the large-format display generates commercial advertising.

This installation, conceived by Adfolio, is one of a kind.