The Flame

Positioned on one of the country’s busiest roads, The Flame stands tall on the raised section of the M40 near Paddington, elegantly showcasing adverts on its screen to the millions of passengers travelling along the road every week.

Adfolio work with the City of Westminster assisted in the development of the structure, which is composed of over 1,000 pieces. The design is iconic and demonstrates a high-quality installation, with the steelwork cradling the large-format digital screen.

This supported the successful planning consent and encouraged JCDecaux to rent the site long-term, enabling Adfolio to capture the site’s full commercial potential.