Trafford Centre

As one of the largest shopping centres in the country, Manchester’s Trafford Centre sought to capitalise on key external locations for digital advertising development, adding to its commercial assets and increasing income.

Adfolio applied specialist market knowledge to advise on the locations, secure planning consent, and create two innovatively designed large-format icons. The premium screens display dynamic content to a prime consumer audience at two of the major roundabouts on the approach to the Trafford Centre: Bridgewater Circle and Bright Circle.

Adfolio provided a comprehensive service, combining cohesive design with evaluation of vehicular flow to achieve optimal commercial value.